Write a News-worthy and Share-worthy Press Release
Here's how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers. | MORE »The post Write a News-worthy and Share-worthy Press...
View ArticleKeep Your Email Pitches Short—Then Make Them Even Shorter
Learn the tools to craft an email pitch that grabs a journalist's attention. | MORE »The post Keep Your Email Pitches Short—Then Make Them Even Shorter appeared first on PR News.
View ArticleAre You a ‘So What’ PR Writer?
As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out. | MORE »The post Are You a ‘So What’ PR...
View Article12 Things to Take Note of in PR Job Candidates
PR News asked followers on Twitter and Facebook, "What's the first thing you notice about a PR job candidate?" Here is what they had to say. | MORE »The post 12 Things to Take Note of in PR Job...
View ArticlePR Insider: The Write Stuff – Telling the Story
Whether writing a press release, an annual plan, or just a simple pitch – you’re always simply telling a story. | MORE »The post PR Insider: The Write Stuff – Telling the Story appeared first on PR News.
View Article5 Brand Identity Writing Tips
It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind. | MORE »The post 5 Brand Identity...
View Article5 Brainstorming Techniques for Better PR Writing
As a writer, your goal is to break the boundaries of your own voice, so you can write with a fresh perspective. | MORE »The post 5 Brainstorming Techniques for Better PR Writing appeared first on PR...
View Article5 Brainstorming Techniques for Better PR Writing
As a writer, your goal is to break the boundaries of your own voice, so you can write with a fresh perspective. The post 5 Brainstorming Techniques for Better PR Writing appeared first on PRNEWS.
View ArticleCommon Writing Mistakes That Will Slow Down Your PR Career
Strong writing skills can propel a PR pro’s career, but the opposite is also true—weak writing skills can undermine your message and professional growth. Whether it’s a press release seen by thousands...
View ArticleThe Epic List of PR’s Daily Challenges (And How to Overcome Them)
Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy,… Continued...
View ArticleInternal Comms: 7 Tactics for Crafting Internal Communications for a Global...
Internal communications sometimes is relegated to the back burner when large corporate announcements are planned. That’s unfortunate, because employees should be told first when a significant change...
View ArticleFrom PESO to Instagrammable Moments: 9 Trends Communicators Need to Own
As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned...
View ArticleA Few Common Writing Mistakes You’re Probably Still Making
Strong writing skills can supercharge your brand’s message and propel your own professional growth. After all, the best way to influence anyone is a story well told. Yet, many communicators undermine...
View ArticleWrite the Right Way: 5 Style Differences in Chicago Manual vs. AP
Whether your organization's house style is the Chicago Manual or AP, familiarity with both can be a great asset in the world of PR. Learning the biggest differences between the two most common style...
View ArticleTips for Writing a Stand-Out Press Release [INFOGRAPHIC]
Imagine this: Your company has an exciting new product, service or achievement to share, and you’ve been tasked with writing a press release to get the word out to the media. You’ve taken your time,...
View Article8 Steps to a Great Blog Post [INFOGRAPHIC]
Blogs can be an excellent way for brands to connect with audiences, but tying them back to business objectives can be difficult. This infographic provides a step by step process for creating compelling...
View ArticleHow to Better Position Your Messaging for Readers
Do your messages resonate with audience members? They do if you remember that readers want you to solve their problems. One way to ensure your communication works is to make a grammatical distinction...
View ArticleDespite Disagreement Over Length, Academics and Communicators Say Writing...
Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form's dominance. The post Despite Disagreement Over Length, Academics and Communicators...
View ArticleFormer CIA Speechwriter Urges Clear, Pithy Speeches and Avoiding Jokes in...
We jumped at the chance of questioning Prosek's new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you're writing speeches for, he says....
View ArticleWhat You Learn about PR from Working at a Haunted House
Which is scarier? Nights lurking around a haunted house as a Zombie Pickle or spending days pitching media at a PR firm? In time for Halloween, our writer finds similarities between the two. The post...
View Article